PageRank, a metric used for ranking sites previously is long dead, since Google officially announced it in 2013. But what is the new metric that SEOs need to focus their attention to in 2016? Well, Majestic SEO has the answer for you in the form of “Trustflow.”
Trustflow is a metric used for determining a site’s quality based on its backlinks on other relevant sites. Quality links with great content were the most important factors in Google, however, this metric now adds to the value-based search system which Google currently uses to market businesses on internet.
How will Trustflow shape your web marketing strategy? A few important tips to get you started in the right direction with Trustflow are as follow:
Contrary to what many marketers think, keywords still have a major role to play in the search ranking results. A lot of marketers abandoned using keywords in content and their linking methods, after the introduction of Google Penguin and Panda Updates. Yes keyword stuffing is long dead, but you need to incorporate keywords in a natural way to reach out to your audience. Properly optimized keywords help in building traffic and quality leads to a site.
Creating Quality content is the primary aspect of SEO, however creating relevant and topical content is more important at the same time. Writing content focused on your niche will help you to target your audience building authority for you. How to make it all work? Well, you can do it through a good trust flow, through quality backlinks creation. This is how you can rank better in Google.
Take National Geographic versus Wikipedia as an example. The PageRank metric used to rank crowd-sourced content from Wikipedia higher because of sizable traffic and backlinks. However, with trust flow, quality content from National Geographic has the chance to rank higher due to its authentic and niche based information.
Quality backlinks helps in building a high trustflow signal. But how do you get these backlinks? The answer is old and simple. Create highly informative and fresh content and you will start acquiring authoritative backlinks through it. Even though the process will take some time but will help in strengthening the foundation of your brand. You can do guest posting to generate quality links however, don’t put all your eggs in one basket.
Similar to Pagerank, you can analyze the trust flow score linked with your content URLS to have a better idea about the work you are doing and the work that needs to be done. A few trust flowing options include free add-ons by Google Chrome.
This means that as a content marketer, you need to link to high authority pages or higher trust flow pages.
Consult with the Medialinkers SEO experts to handle the content marketing campaign for you.
